Case Study
Case Study
Case Study
Partnering with CupShup to Scale India’s Boldest Brand Activations
CupShup Case Study
Partnering with CupShup to Scale India’s Boldest Brand Activations
CupShup Case Study
Details
CupShup is a full-service marketing and advertising agency known for creating high-impact brand activations, digital campaigns, and offline marketing experiences. With a focus on innovation and reach, they help brands engage audiences across India through storytelling, strategy, and smart execution.
Low Market Penetration & Brand Awareness:Despite their creative services, many potential clients weren’t fully aware of the brand or its capabilities.
Inconsistent Lead Generation & Conversion:Their existing outreach strategies weren’t yielding a steady stream of qualified leads or turning those leads into booked meetings.
Underutilized Digital Channels:Platforms like LinkedIn weren’t being leveraged effectively, and outbound efforts lacked scalability.
Details
CupShup is a full-service marketing and advertising agency known for creating high-impact brand activations, digital campaigns, and offline marketing experiences. With a focus on innovation and reach, they help brands engage audiences across India through storytelling, strategy, and smart execution.
Low Market Penetration & Brand Awareness:Despite their creative services, many potential clients weren’t fully aware of the brand or its capabilities.
Inconsistent Lead Generation & Conversion:Their existing outreach strategies weren’t yielding a steady stream of qualified leads or turning those leads into booked meetings.
Underutilized Digital Channels:Platforms like LinkedIn weren’t being leveraged effectively, and outbound efforts lacked scalability.
Objective
To better communicate their services and unique value in a crowded market
To improve lead generation and conversion through smarter targeting
To create a more efficient presence across key digital platforms like LinkedIn
Objective
To better communicate their services and unique value in a crowded market
To improve lead generation and conversion through smarter targeting
To create a more efficient presence across key digital platforms like LinkedIn
Solution
1. Strategic Research & ICP Development
We started with deep competitor analysis in the BTL (Below The Line) marketing space. By diving into their partner network and analyzing both existing and competitor clients, we refined CupShup’s Unique Selling Proposition (USP) and built out detailed Ideal Client Profiles (ICPs). This helped us zero in on the right decision-makers—from Founders and CMOs to CHROs across India and the Middle East.
2. Multi-Channel Outbound Campaigns
We set up personalized outbound strategies to drive high-quality meetings. This included:
Cold email outreach to qualified leads, tailored to specific ICPs
Scalable email infrastructure for CupShup’s Business Development team (120 emails across 12 BDs), with built-in deliverability monitoring
Consistent follow-ups and performance tracking to fine-tune results
3. LinkedIn Optimization & Retargeting
We optimized the founder’s LinkedIn profile and launched a content calendar that drove over 1 million+ impressions. Targeted LinkedIn outreach helped build connections, while retargeting campaigns with gated content ensured we stayed top-of-mind for warm leads.
Solution
1. Strategic Research & ICP Development
We started with deep competitor analysis in the BTL (Below The Line) marketing space. By diving into their partner network and analyzing both existing and competitor clients, we refined CupShup’s Unique Selling Proposition (USP) and built out detailed Ideal Client Profiles (ICPs). This helped us zero in on the right decision-makers—from Founders and CMOs to CHROs across India and the Middle East.
2. Multi-Channel Outbound Campaigns
We set up personalized outbound strategies to drive high-quality meetings. This included:
Cold email outreach to qualified leads, tailored to specific ICPs
Scalable email infrastructure for CupShup’s Business Development team (120 emails across 12 BDs), with built-in deliverability monitoring
Consistent follow-ups and performance tracking to fine-tune results
3. LinkedIn Optimization & Retargeting
We optimized the founder’s LinkedIn profile and launched a content calendar that drove over 1 million+ impressions. Targeted LinkedIn outreach helped build connections, while retargeting campaigns with gated content ensured we stayed top-of-mind for warm leads.
Result
Our strategy delivered powerful outcomes:
1,346 total demos booked.
Including:
• 50 demos/quarter via founder email outreach
• 250 demos/quarter through the BD team
• 30 demos/quarter via LinkedIn
• 150 demos/quarter through retargeting campaigns
Result
Our strategy delivered powerful outcomes:
1,346 total demos booked.
Including:
• 50 demos/quarter via founder email outreach
• 250 demos/quarter through the BD team
• 30 demos/quarter via LinkedIn
• 150 demos/quarter through retargeting campaigns